Hello, I'm Jen!

Business Strategist & Online Educator

Meet Jennifer Long: Accounting Nerd. Lover of the Arts. Tea-drinking cat lady with a passion for working with fellow entrepreneurs.

About Jen.

Jen (AKA “Cashflow J. Lo.” to friends & family) proudly brings over 20 years of diverse management and marketing experience to every project she tackles.


Hailing from the lush hills of Prince Edward Island, Jennifer is pleased to now call Vancouver home. A graduate of the Canadian College of Performing Arts, Jennifer has been an entertainer since the age of three! Her first job at age 13 was definitely unusual; at a family friend’s suggestion, she auditioned for (and was subsequently hired to play) the leading character at Canadian World Theme Park in Japan. After pursuing a decade-long professional career in the arts, she decided to focus her talents on the behind-the-scenes world of arts management, including contracts with Canadian Idol, Canada Games, Vancouver Circus School, and Army of Sass International.


A self-professed “life long learner”, Jennifer holds a variety of post-secondary and continuing studies certifications including Event Management (Holland College), Certified Professional Bookkeeper (Langara College; Institute of Professional Bookkeepers of Canada), Level 1 Tax Professional (Knowledge Bureau Canada, H&R Block), Social Media (Hootsuite), Facebook Ads (Blueprint), and Digital Strategy (UBC).


She still loves to sing and dance, and performs as often as she can…except during tax season.

Let's Talk About...

Accounting & Money

Strategic Social Media

SEO & Web Tech

Starting a New Business

Tax & Finance

Entrepreneur Wellness



A private consultation on a topic of your choice!

  • New Business Setup
  • Sales Taxes in Canada
  • Strategic Marketing
  • Income Taxes for your Canadian Business
  • Budgeting & Organization
  • Any topic of your choosing! 🙌🏻
Meet with Jennifer Long

My Work.

Better Business Bootcamp

Short, "bootcamp-style" training that breaks down complex topics so you can take immediate action to grow your business

The Corporate Canuck

Resources & Video Training for Small Business Owners in Canada

The Smart Artist

Free & cost-Accessible business training for creative professionals

What My Clients Say

Sarah J.


You will NOT regret working with Jen! Whether you have a simple business question, or need help tackling a major project, she will be with you EVERY step of the way to ensure your success. She's the real deal!

Kale P.

Musician & Performer


Jen is really good at making tax and corporate jargon easy to understand and interpret, in a warm and creative way that makes you feel really comfortable!

Workshop Attendee

Taxes for Creative Professionals

You have such a great way of making things so user friendly to everyone. You are approachable and never missed a beat.  I definitely don't feel as overwhelmed as I have felt about tackling my taxes. 

Workshop Attendee

Sales Tax Bootcamp

Thanks for demystifying and actually talking about these things... it is great you are breaking that down and empowering people!

Let's Get Social!

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